Our Story.

Our Founder

Sarah is a lifelong runner and outdoor lover. Happiest when breaking a sweat, in the trees and surrounded by community bonding over their shared love of activity, adventure and pushing limits.

Her love of greeting cards began with handwritten notes for friends and family, and blossomed during COVID in Fredericton, New Brunswick. It started with a need for running-specific cards to celebrate friends’ achievements that were more personal than a generic “congratulations” card. Each card was hand-drawn, coloured, and completely unique. Soon, local stockists were carrying her creations.

Now living in Collingwood, Sarah's designs are inspired by the active, adventurous spirit of her community and outdoor playground that is the Blue Mountains, and Grey Bruce region. With a mix of humour, heart, and intention, Send It is all about celebrating movement, pushing your limits and the people who motivate you to lace up each day.

The Send It Effect

The spirit of Send It is energetic, uplifting and full of momentum.

Our greeting cards are designed to encourage connection that feels as authentic as those moments when we’re immersed in movement, in flow, and in community.

Send It is more than a greeting card company - it is a rallying cheer in paper form, carrying the same spirit of movement and connection that drives people to lace up, head outside, and celebrate the moments that matter most. 

Giving Back

Empowering girls to move, play and thrive.

We’re all about helping girls run, ride, roll, and rise! A portion of every card purchase fuels programs that get girls active, confident, and connected through sport.

Stay tuned for specialized cards with purposeful causes, including our International Women's Day collection in support of women in sport.